Crowdsourcing: The Good and the Ugly

Yesterday’s post spoke gave insight towards 99designs crowdsource design platform for business. Piqued by this idea, I continued to search thoughts of crowdsource and spec work and came into this little gem:

Hailed as a masterful way to get things done cheaply and easily for businesses, crowdsourcing is effectively digital outsourcing on steroids – a sure-fire method for getting work done on the cheap, while still maintaining control over the end product and project quality. Projects are issued, typically on one of several online marketplaces, and rather than competing for the project with applications and pitches, designers compete for the project with the finished project.


If you can’t already see how this equation doesn’t quite work as a long-term business strategy, these six reasons will no doubt make it a little clearer. Crowdsourcing, while worthwhile for some, just isn’t good for most online business, whether they’re on the project posting side or the service side. If you’re a new designer looking to gain some experience, check out these six reasons crowdsourcing sucks before you spend your time on a crowdsourced design competition:

Read more here –

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