Persuasion vs. Manipulation

There is a very subtle difference between persuasion and manipulation. It is often misinterpreted and mis-expressed. When it comes to dating and sales, you need to persuade others to buy your product. You need to instill in their minds that they need this product. But doesn’t that sound like manipulation?

Vishal Metha says, “Persuasion is ethical. It is about influencing something that your audience needs and perhaps wants. Manipulation is influencing your audience about something that you want. Also, if you to persuasion by force, it is manipulation. A good logical persuasion builds trust and loyalty. By using manipulative techniques too, trust and loyalty can be achieved, albeit only for short-term; what follows is permanent detachment.”

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