Many businesses fail in one of the most critical elements of small-business: giving their flavor. When you make an attempt to be a professional business, if may come off as dull, bland, and sometimes even distasteful. You gather and spit out all of the cliches that other business use and you have no unique qualities.
This is why you should be bold and give your business some attitude. Put some of the elements from who you are into your business. For example, most business use the line “We will deliver the best customer service.” But this has been so overused, that it doesn’t mean much. You can catch customer’s attentions by saying “Customer service? You haven’t seen what customer service is until you’ve tried our business.” This is an example you can put some attitude while maintaining the notion of offering great service. Of course, you should alter the words and make the cadence more appealing.